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Dean Massab

Chief Commercial Officer for ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óÈ« Holdings

As CCO, Dean is responsible for oversight of commercial strategy and business development for all ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óÈ« Holdings entities. He plays a key role in defining ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óȫ’s strategic growth and diversification activities.Ìý

Dean also directs strategy, purchasing, IT, marketing, sales, and business development for ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óÈ« Industries, and has direct oversight of ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óÈ« Enterprise’s products units, ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óÈ« Performance and ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óÈ« CleanTech. Prior to his appointment as CCO, Dean served as Vice President of Sales and Marketing for ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óÈ«.Ìý

Dean began his career with General Motors and soon moved to a GM joint venture, GMFanuc Robotics, where he spent 8 years supplying factory automation solutions for stamping, body, powertrain, and paint applications. Dean later took a position with Perceptron, Inc. and eventually became Perceptron’s Executive V.P. – Global Automotive. Perceptron was revolutionary in reducing the build variation of car bodies through in-line optical gauging and process management software. Dean also spent four years as an executive in the information technologies industry.Ìý

Dean holds a Bachelor’s Degree in Economics from Albion College and a Master’s Degree in Business Administration from Oakland University.Ìý

The thing that truly sets ²ÝÝ®ÊÓƵÔÚÏßÊÓƵapp´óÈ« apart is that we possess an incredible portfolio of products and commercialization capabilities under one virtual roof.